How to Connect CWILL Product Reviews with Klaviyo

In your CWILL Product Reviews admin, go to App Integrations > Klaviyo.

Click Start connect to start the Klaviyo authorization process.

During the connection process, you will be redirected to Klaviyo's OAuth authorization page. CWILL Product Reviews uses Klaviyo's officially supported OAuth authorization method to connect your account securely.

If you see the following prompt during authorization, it does not mean the app is unsafe. This message may appear because CWILL Product Reviews is still in the process of completing Klaviyo's official partner certification. If you have any questions, please contact our support team at [email protected]

After authorization is complete, the Klaviyo integration page will show that your account has been connected successfully.

In the Klaviyo integration settings, you can choose which review-related data should be synced to Klaviyo.

By default, we recommend enabling the following options:

1.Sync review request eligible events

Enable this option if you want to send review request emails through Klaviyo. CWILL Product Reviews will sync eligible review request events to Klaviyo, so you can create a Klaviyo Flow and use Klaviyo email templates for your messages. The review request timing and review widget are still managed by CWILL Product Reviews.

This option supports the following triggers:

2.Sync review submitted events

Enable this option to sync an event to Klaviyo whenever a customer successfully submits a review.

This option supports the base trigger:

In addition to the base review submitted event, CWILL Product Reviews can also sync positive review and negative review events based on the customer's rating.

As shown in the screenshot, the default Threshold for positive reviews is 4 stars and above. With this setting:

3.Sync customer review attributes

Enable this option to sync review-related customer attributes to the customer's Klaviyo Profile after a review is submitted. These attributes may include whether the customer has submitted a review, total review count, latest review rating, and latest review content.

After the integration is connected, return to the CWILL Product Reviews admin and send a test email. This helps activate the corresponding Klaviyo Metric.

If no test email is sent, the related Metric Trigger may not appear in Klaviyo immediately.

To activate the reminder trigger, send a separate test email from the review request reminder section. This will activate the CWILL Review Requests Reminder trigger.

Return to Klaviyo and create a Flow for your review request emails.

In Klaviyo, go to Trigger > Your Metrics > CWILL Product Reviews.

Select the trigger you want to use for the Flow.

For example, you can use CWILL Positive Review Submitted to create an automated Flow that invites customers to join your loyalty program after they submit a positive review.

For more details on setting up review request email Flows in Klaviyo, refer to the guide .